Head Of Marketing

https://hrbdjobs.com/company/hr-bangladesh-ltd

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House # 125, Flat # M-2, Mezonet Building, Boro Moghbazar, Dhaka-1217, Bangladesh., Bangladesh
Job Detail
  • Industry:
    Medical/Pharma
  • Total Positions:
    1
  • Job Type:
    Full Time
  • Salary:
    Trainee Stipend
  • Job Location:
    Dhaka, Bangladesh
  • Minimum Education:
    M.Com
  • Minimum Experience:
    10+ Years
  • Age Required:
    18 Years
  • Apply By:
    Feb 28, 2019
  • Job Posting Date:
    Jan 24, 2019
Job Description

  1.       Responsible for the marketing strategies across therapies across brands   2.      Build & Maintain Big brands   3.      Monitor & Control marketing expenses   4.      Developing & managing the local team (2 local brand managers) 5.      Achieve 100% success rate on implementation of planned strategies 6.      KOL development   Promotional Strategy & Inputs Understanding and contribution to India-based annual therapy / brand plan for assigned markets Preparation of Promotional Input Utilization Plan, Visit-wise plan along with detailing stories (on a quarterly basis). Report on implementation status (plan vs actual) on a monthly basis 4.      Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status) 5.      Ensure dispatch of inputs as the plan & timely execution of strategies by field force 6.      Follow – up on activities, gifts & other key high investment planned for the Qtr Coordinate with printers for quotations to print below inputs locally as and when required (minimum 3 quotations need to be sent to HO country coordinator for approval) Literatures Reference folders Visual Aids New Product launch inputs Gifts - coordinate with suppliers for procurement at country level if required (minimum 3 quotations need to be sent to HO country coordinator for approval) Organize local DGMs, CME, RTDs, etc as per annual calendar Stall fabricators - coordinate with local stall fabricators for conferences Advertisement material for various journals Analysis Market data – IMS, Close up, Tertiary Sales analysis – Territory, Brand, Competitors& feedback to be presented to team & HO on a monthly basis Competitor activity – feedback to be sent to H.O. once in 2 months Expenditure monitoring and control with respect to budgets planned for the year for promotional activities on a quarterly basis Identification of future products of interest in segments of interest every 6 months 6.      Market research for ensuring successful new product launches 7.      Benchmarking our Company vs key competitors Conducting Cycle meetings (3 times in the year) Preparation for cycle meetings: Agenda Strategy Slides Strategy guide with detailing story to be sent every month OR 2 months or as the case maybe Detailing contest Quiz Input feedback / rating by PSRs Minutes of the meeting sent to H.O within 7working days of the completion of the meeting Conferences         1. Yearly Conference calendar segment – wise: National / Regional / International   2.      Participation & activity plan 3.      Coordination with H.O for inputs 4.      Follow up plan post conference participation 5.      Report on participation post conference within 7 days  

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